Porsche 911  

After 34 years in production the famous air-cooled 911 was replaced by an all-new water-cooled model. Known as the Type 996, this car was a major leap for Porsche, although many of the traits that defined the 911 during past decades still remained with the new model it was finally a newly designed bodyshell (all previous 911s being based on the original 1963 shell). As with the 993 before it the 996 was also a significant model, but mainly for the way it was conceived and designed, and the effect it had on Porsche during the 1990s.

Pundits criticized the 996’s styling a great deal, largely because it shared its headlamps— indeed much of its front end, mechanically— with the less expensive Boxster. The 996 had been on the drawing board first and was a more advanced car in some respects, but the cost-cutting seemed inappropriate for an expensive car. Otherwise, the Pinky Lai-penned shape followed the original Butzi Porsche design very closely; the Carrera model had a 0.30 Coefficient of drag. The interior was further criticized for its plainness and its lack of relationship to prior 911 interiors, although this came largely from owners of older 911s.

The Type 996 spawned over a dozen variations, including all wheel drive Carrera 4 and Carrera 4S (which had a ‘Turbo look’) models, the club racing-oriented GT3, and the forced-induction 996 Turbo and GT2. The Turbo, four-wheel-drive and twin-turbo, often made appearances in magazines’ lists of the best cars on sale.

In 1978, Porsche introduced the new version of the 911, called the “911SC”. It featured a 3.0 liter engine with Bosch K-Jetronic fuel injection and a 5 speed 915 transmission. Porsche broke away from using magnesium crankcases like in the late 2.0, 2.2, 2.4, and 2.7 liter engines. This was the start of what are considered the most reliable 911’s yet by collectors. In 1981, a Cabriolet concept car was introduced at the Frankfurt Motor Show. Not only was the car a true convertible, but it also featured four-wheel drive, although this was dropped in the production version. The first 911 Cabriolet debuted in late 1982, as a 1983 model. This was Porsche’s first cabriolet since the 356 of the mid-1960s. It proved very popular with 4,214 sold in its introductory year, despite its premium price relative to the open-top targa. Cabriolet versions of the 911 have been offered ever since.

It was during this time, that Porsche AG decided the long-term fate of the 911. In 1979 Porsche had made plans to replace the 911 with their new 928. Sales of the 911 remained so strong however, that Porsche revised its strategy and decided to inject new life into the 911 editions.

Peter W. Schutz (CEO Porsche AG 1981-1987) wrote:

“The decision to keep the 911 in the product line occurred one afternoon in the office of Dr. Helmuth Bott , the Porsche operating board member responsible for all engineering and development. I noticed a chart on the wall of Professor Bott’s office. It depicted the ongoing development schedules for the three primary Porsche product lines: 944, 928 and 911. Two of them stretched far into the future, but the 911 program stopped at the end of 1981. I remember rising from my chair, walking over to the chart, taking a black marker pen, and extending the 911 program bar clean off the chart. I am sure I heard a silent cheer from Professor Bott, and I knew I had done the right thing. The Porsche 911, the company icon, had been saved, and I believe the company was saved with it.”

911 SC sales totaled 58,914 cars.